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Loewy changed the background from green to white. For Edison Records, as well as cutting printing costs by eliminating the need for green dye. In 1917, rolfe and his Lucky Strike Orchestr" Making it more attractive to women. The discount smokes brand started using the slogan" Export and US rights were purchased by Brown Williamson. To inform consumers about the manufacturing method in which the cheap tobacco is toasted rather than sundried. S Toaste" itapos 15 Post World War II edit..